Hi and welcome to Master Your Messaging. I’m Kelly VanHoveln and I’ll be your guide through this course. I’m so excited you’re here in this program so you can Master Your Messaging. We’ll dive more into what messaging is, and what it isn’t, in the next section, but I want to take a few minutes here to give you the details of a few key things I want you to know so that you see the most success in this program.How to use this programThis program is not like others. It’s not a DIY course full of fluff and woo that you may or may not see results from. This program is my high-level consulting package, distilled into 4 short modules with customized feedback and a personalized messaging consultation session.Over the next 4-6 weeks, you’ll work your way through the 4 modules that make up the core of the Master Your Messaging Program: Audience Alignment, Offer Optimization, Messaging Mastery, and Content that Converts. After each module, you’ll submit your workbook to me for feedback and review. I’ll leave detailed feedback for you on areas where I see room for improvement in things like using more clear language, using less paint-point prodding language, or digging deeper into what the results from working with you really look like.Once you’ve completed all the modules, you’ll have the opportunity to schedule a 90-minute session with me where we can wrap up any lingering questions or concerns you have about anything in the program, because I want to make sure you feel truly confident that you’ve Mastered Your Messaging and can use what you’ve learned in this program to create content in your own unique voice that does the heavy lifting of selling for you. Your WorkbookFirst things first. In the notes for this section, you’ll find a link to your Workbook as a Google Doc. Please make a copy of this workbook and update it with your name in the brackets, so that I can easily find yours when it’s time for me to leave feedback. You’ll use this workbook throughout the program, and I’ll leave comments in the workbook when you submit it to me for review.You’ll submit your workbook to me via Google Share - simply add me as an editor using the email address kelly@kellyvanhoveln.com and drop me a quick note in a FB DM or email letting me know that you’re ready for my feedback. I ask that you DM or email me after you complete each module so that I only access your finalized version.How to Get Your Messaging CallOnce you have received feedback from me on the final module and have completed any questions or revisions, you’ll book a call with me via the Calendly link in the notes for the “Next Steps” module at the end of the program. On our call together, we will work on whatever makes the most sense for you. Maybe you’re struggling to know how to put together a marketing plan, or maybe you’re not sure where to find your Dream Client. We can address those questions and a whole lot more during that session.If you have questions about the program materials along the way, please post them in the Facebook group “Un-Ignorable” and be sure to tag me so I don’t miss it. My goal is to reply to your question within 48 hours, so if you don’t hear from me within 2 days (excluding Sundays) please bump your question back up to the top by tagging me in a comment.That’s it for the program logistics. In the next section, we’ll get right into the good stuff: What is Messaging, What is Messaging NOT, and why does it matter?

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Welcome to Master Your Messaging

Audience Alignment

Offer Optimization

Messaging Mastery

Content that Converts