Welcome to MYM!

Welcome to Master Your Messaging! This program is not like others. It’s not a DIY course full of fluff and woo that you may or may not see results from. This program is my high-level consulting package, distilled into 4 short modules with customized feedback and a personalized messaging consultation session.

Messaging Defined

In this lesson you’ll learn What is Messaging, What is Messaging NOT, and why does it matter?

One Last Thing...

The one thing that can make or break your progress through this course.

Why We Start with Audience

Time to get clear on your Ideal Client: Think about who sets your heart on fire to work with, the person who is ready to buy from you, who does the work in your program and gets amazing results, and who’s happy to pay you for your work because she’s ready for the transformation you’ll guide her through and so she sees the worth in you AND in your program.

Your Dream Client

This lesson will help you understand the things that set your ideal client apart from the 99.9% of the rest of the world that isn’t your ideal client. If you remember from the last lesson, you’ll want to think of your true dream client here - the person that lights you up, who does the work in your program, and who gets amazing results from working with you.

Ready-to-Buy Dream Client

There are people in your audience right now who are ready to buy and those who are not ready to buy. In your messaging, you’ll want to speak to the person who is already ready to buy and this lesson will help you get clear on who that is!

An Easy Way to Get Familiar with Your Dream Client

Market research will help you in all areas of this program - from getting clear on the problems and wants of your Aligned Audience to finding out the exact wording she resonates with when she envisions having the solution to her problem, so ou’re going to learn some simple and easy ways to do market research, without having to do formal focus groups or case studies.

What Type of Offer Should You Create?

In this section, you’ll learn what solution-focused offers look like as compared to transformation-focused offers and decide on which type of offer you'd like to create your messaging for in the rest of the program.

Offer Planning 1: Your Client's Journey with You

This is the first of three parts on planning your Optimized Offer. In this section, you’re going to map out the path your client will take when she works with you that will get her from her Point A - where she starts with you, to her Point B - where she is after she’s gotten the result from working with you.

Offer Planning 2: Your Proprietary Process

In this lesson, you’re going to plan the steps you’ll take your clients through when they work with you. Then, we’re going to use the main steps or pillars of your offer to create your Proprietary Process, which you’ll need for your Sales Post in the Messaging Mastery module.

Offer Planning 3: Build Your Offer Map

In this lesson, you’re going to figure out what it takes for your client to see success with your offer. Now that you have the steps of your Proprietary Process planned out, you’ll decide on the other parts of your offer - tools, deliverables, support, and more. Once you have all the pieces pulled together, you will create a comprehensive Offer Map for your offer.

The Elephant in the Room

This is the last lesson in the Offer Optimization section of this program where you'll learn how you should price your offer.

Your Guiding Light

In this short lesson, you’ll create the one sentence that summarizes your offer. You can think of this as the guiding light that everything else you create to market your offer will refer back to.

Obstacles & Outcomes

In this lesson, you’re going to create a list of obstacles your Dream Client is up against when it comes to getting the result she wants, and then you’ll outline the outcomes she gets when she overcomes those obstacles.

Paint the Picture of Success

In this lesson, you’ll Pain the Picture of Success by extrapolating your Real Results from your Core Outcomes, you’ll look at the Outcomes of each step of your Proprietary Process (which you described in lesson 2 of the Offer Optimization lesson)

Sales Post Framework

This lesson is on creating your Sales Post, one of the two key frameworks that sells people on your offer. You’ve done a lot of the prep work for this in the previous lessons but in this lesson you’ll pull it all together.

Niching per Post

Welcome to our first lesson in the Content that Converts Module! In this lesson, you’ll learn the concept of “niching per post” which will revolutionize the way you think about writing content.

Symptoms, Scenarios, and Obstacles

To help you get started coming up with ideas for content, today we’re going to work through what I call the SSO Exercise. SSO stands for Symptom, Scenario, and Obstacle.

The Money Maker Framework

This lesson will teach you the one key framework you need to get people in your inbox who can't wait to work with you.